WOLF PR evolves relevance for cultural creators.

Good stories, clever minds and excellent staging make cultural creators successful.

WOLF PR supports exceptional personalities and projects in finding their media niche. A collaboration with BIPoC and LGBTQIA2S+ clients is of particular concern to us.


WOLF PR offers comprehensive consulting for cultural creators in the fields of press and public relations. Our core competence is the development of holistic, custom concepts for a distinctive profile.

  • Personality Branding

    We develop a media relevant profile for our clients based on psychoanalytic tools.
  • Brand Collaborations

    We look after our clients from the inquiry through contract negotiations to personal production support.
  • Artist Relations

    Based on defined communication concepts, we place our clients in analogue and digital media channels. Furthermore, we pay attention to a continuous exchange with all relevant media representatives.
  • Digital Storytelling

    Together with our clients, we develop tailor-made content for your social media presence based on visual and content-related topic planning.


Karola Wolf graduated with honours in 2004 from the AMD in Munich, completing her Fashion Journalism/Media Communication degree with a thesis on Street Art. Following her studies, she worked as a PR Manager for MAX MARA, SPORTMAX and ETRO at SCHRADER CONSULT in Munich. Later, she relocated to Berlin to work as an editor for DEUTSCH- and LODOWN magazines. In addition, she conducted interviews with numerous well-known personalities such as Shepard Fairey, Damon Dash, WK Interact, among others, for publications in various media. Concurrently, she pursued acting lessons and subsequently appeared in films, theatre productions, and advertisements.
In 2020, Karola Wolf founded WOLF PR, an agency that brings together her expertise as a PR manager, journalist, actress, and culture enthusiast. In 2022, she expanded her ventures by establishing WOLF MANAGEMENT, an agency representing actors and actresses.

Stefan Klüter

Social Media

WOLF PR provides the right content. To do this, we identify and define the digital talking points for our community.